Do you know NAT?
Newspaper Analysis Tool© (NAT) has arrived. We were at IFRA 2008 introducing for the first time our tool. Start with this video and download our factsheet. If you want to know more details about the tool that for the first time is able to measure convergence processes in newspapers. Contact us!
Welcome to Caminum. In a dynamic environment like that of communication media, strengthening the capacity to adapt to new market developments is imperative for any newspaper that wishes to maintain its competitive advantage.
The changes in habits of society in the consumption of information and entertainment, new lifestyles and new forms of access through multiple devices generate a constant need to innovate in new products and services in order to inform, educate and entertain. On the other hand the interrelated economic, political and legal changes in your country in the field of activities mentioned above also have an impact on your newspaper company.
The available technical means for communication (Web 2.0, mobile devices, Internet TV, Digital Radio, On Demand/Variable Data Printing, publishing systems, etc.), continuously demand more technical platforms to spread information via multiple outlets and on demand.
Only with a global and holistic view your newspaper company will be able to face the new organizational changes, more or less profound, to adapt to new scenarios. Changes that go further than just installing new technology.
Traditional media companies such us newsapers and magazines will find interesting our new advisory services.
Caminum is an independent research & development firm specialized in Process Analysis, Change Management and Technology that helps newspapers make the move to the new realities of the New Media market.
Scenarios in which professionals, managers in the newspaper industry and IT professionals join forces together with our experts to analyze, design and develop new products and services as well as business models and strategies to lead in this exciting and inspiring market.
Watch Caminum at IFRA 2008 in News Online | View More Free Videos Online at Veoh.com
