Our services
The discussion on structures of convergence in the world of newspapers and magazines has mostly been fed by an abundance of theory, but a lack of practical methodological procedure that permits a realistic approach to real and measurable possibilities of success. The mere introduction of Information Technology (IT) in a company is not synonymous to structural convergence, nor is the integration of newsroom´s activities.
Caminum’s view is that only through a well balanced and integral management of processes, technology, people, and change the desired mature states of convergence can be obtained at your publishing company. That is why the Caminum Media methodology offers the analytical framework in order to define the positive or negative change potential at your company to achieve convergence.
Organizational analysis
Caminum considers that flexibility in relation to the functional and organizational structures of traditional publishing companies is a key factor for working in a convergent way. The key is to integrate teams based on the principles of "cellular organization" with the help of processes. Caminum offers services for the redesign of work environments (in architectural and functional terms) and the design and development of ways of working to stimulate creativity, flexibility and productiveness at your publishing company.
Process maturity analysis
Any publishing company, irrespective of size and scope, that claims to be preparing for scenarios on convergence or integrated environments needs first of all to identify the processes it wishes to redesign or improve. Caminum focuses on the analysis of process maturity, identifying the favourable and unfavourable factors which justify or rule out a change towards convergence structures. Caminum gives concrete information in advance, obtained in a methodical way to management so they can use this as input for their decision making. Identifying the factors that lead to success or failure in the change process means considerable saving of time and expenses.
Change potential analysis
Our well tested methodology enables us to offer information on the findings, conclusions and recommendations regarding the potential for introducing changes in your publishing company. This includes an analysis of possible resistances to change, customized change models (incremental and not radical) and strategic communication interventions.
Change project management
Caminum helps your organization to achieve change in a structured and integrated way taking into account all relevant factors for change: analysing, designing and implementing the necessary interventions succesfully without causing undue trauma within your organization.
Together with those responsible within the company, Caminum evaluates and identifies the best procedures and communication flows to obtain the active participation of all departments involved in the change project.
Think Tank service
Based on creativity management techniques and field research on your needs, we offer outsourced Think Tank services which include analysing, proposing and designing new products and services for the New Media market.
Tailor made training
Empowerment of people to facilitate change in your organization is essential, as well as the design and introduction of systems that allow you to share all accumulated knowledge. Caminum provides tailor made training in Cross Media awareness and in the management of the creative potential of your organization.
IT Consultancy for Media
Caminum operates within the framework of ITIL best practices (Information Technology Infrastrutcture Library). This proven methodology is used as a guideline in our interventions to improve the processes of your IT department. Our certified experts are aware of the importance of the IT department in publihing companies when working towards convergence or integrated environments. Understanding, improving and getting the most out of your IT environment is our mision. You can count on us to create, redesign or help improve your IT department.
Our goal is to maximize your IT investment according to known best practices.
Design and redesign Cross Media services
Content transmits ideas and design reinforces them. Both aspects are critical if you want to compete in the New Media market. Cross Media design is, in fact, your publication´s presentation letter.
A good Cross Media content design that takes advantage of any platform is a key factor for your editorial business. The visual communication society in which we live demand media that are in tune with their tastes and new habits of information consumption.
Caminum offer design and redesign of Cross Media services for publications (newspapers, magazines, newsletters, etc..) We offer this service in an integral way, where nothing is left to chance, and with the clear approach of not losing sight of something as important as the quality of journalism and public service.
Newsroom design (worplaces)
Caminum considers flexible organizational and functional structures essential for media companies. We provide design and redesign services for the work environment, in a physical sense and functional impact. We analyse for you the changes in activities, workflows, information systems, organizational structures and work atmosphere as they are determining factors for making the workplace function.
New Media IT solutions
Caminum develops and implements tailor made applications, platforms and new mobility services (iPhone) for your customers as the need arises.
